How Reed Empower Women in Technology with Mentoring

1 minutes

In a sector where women are markedly underrepresented, Reed, one of the UK’s largest recruitment companies, has taken significant strides to bridge the gap. With the support of Guider’s mentoring software, Reed has successfully launched and scaled a transformative initiative, the Women in Technology (WiT) mentoring program. We’ll cover how Reed’s focused mentoring approach is empowering women in technology through a dedicated mentoring programme, changing the industry landscape and fostering a more inclusive environment.

The reality of gender disparity in tech

The technology sector has long grappled with gender disparity, with women only half as likely to occupy roles in this field. A staggering percentage of women exit the sector by the age of 35, and representation in C-suite positions drops to less than 13%. This data underscores a critical need for initiatives that not only retain women in tech but also support their advancement into leadership roles.

Transforming challenges into opportunities

Before the partnership with Guider, Reed’s mentoring initiatives faced significant hurdles. The manual management of their programs was proving ineffective – hampering scalability, efficiency, and the tracking of program outcomes. These challenges limited the potential impact of their mentoring efforts, which were crucial for supporting women in tech.

A new approach with Guider

The introduction of Guider’s enterprise mentoring software was a game-changer for Reed. Our scalable and customisable platform revolutionised how Reed’s mentoring program was administered. By introducing a self-service model that allows mentors and mentees to autonomously select their partners, we helped remove the administrative burden of manual matching, as well as helping to ensure that every match is as compatible as they can be. Each mentee is provided with a list of mentors they can match with, ordered by compatibility rating, with the final decision in the mentee’s hands. 

This was complemented by the ability to track skills development and program engagement through extensive metrics, which gave Reed a clear view of their program’s effectiveness and areas for enhancement. The tracking of skills development isn’t just useful to Reed however. Setting, tracking and completing goals in mentoring relationships adds more structure to mentoring, and allows mentees to come away with tangible improvements to their skillsets.

Learn how to scale a mentoring program in more detail here.

Program outcomes

The shift to a centralised, digital solution had immediate and profound effects:

  • There was a 250% increase in mentoring relationships, indicating a robust engagement from participants.
  • Program engagement soared by 500%, thanks to the enhanced user experience. 
  • The platform’s scalability ensures that it can accommodate limitless expansion, potentially extending to other minority groups within and beyond the tech industry.

These results highlight not only the increased participation and engagement but also the scalable nature of the program, which is crucial for broader applicability.

Empowerment through mentoring

The personal stories emerging from the WiT program further illustrate its impact. Aaliah Haq, an IT consultant and mentee in the program, shared how her mentor provided the crucial support and confidence needed to explore various career opportunities within tech—a sector she was initially navigating with uncertainty. We love reading our user’s feedback, as they underscore the personal and professional growth facilitated by the program.

Why mentoring matters

Mentoring provides a unique avenue for professional development and personal growth. For women in technology, where role models are fewer and career pathways can be less transparent, having a mentor can demystify the steps toward leadership and success. The mentoring process not only supports the professional journey but also contributes to personal confidence and resilience, key traits for thriving in challenging environments.

The bigger picture

Reed’s collaboration with Guider is more than just a program—it’s part of a larger movement towards inclusivity in technology. By addressing the specific needs and challenges of women in tech, Reed is setting a precedent for how companies can actively contribute to reducing gender disparities in STEM fields. The success of such initiatives not only benefits the individuals directly involved but also enhances the industry’s overall health and innovation by ensuring diverse perspectives are represented at all levels.

Reed’s Women in Technology mentoring program, powered by Guider, stands as a beacon of change in the tech industry. It demonstrates the profound impact of structured, supportive mentoring on empowering women in technology. As more organisations recognise and replicate such successful models, the tech industry can look forward to a more diverse, inclusive, and dynamic future.

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