Privacy Policy

Guider Global Limited respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

PURPOSE OF THIS PRIVACY NOTICE

This privacy notice aims to give you information on how Guider Global Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you contact us through the Website or when you register with us and set up an account to receive our products/services.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

CONTROLLER

Guider Global Limited (Company number 11388427). This privacy notice is issued on behalf of Guider Global Limited so when we mention “we”, “us” or “our” in this privacy notice, we are referring to Guider Global Limited.
We have an appointed data privacy email, where you can ask questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy email using the details set out below.

CONTACT DETAILS

Full name of legal entity: Guider Global Limited
Email address: dpo@guider-ai.com
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGE

This version was last updated in February 2023 and historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policy. When you leave our website, we encourage you to read the privacy notice of every website you visit.

THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data includes first name, last name, or similar identifier.
Contact Data includes email address, and telephone numbers.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, operating system and platform and other technology on the devices you use to access this website.
Profile Data includes your username and password.
Usage Data includes information about how you use our website and services, including tracking information, analytics, geographic and device information.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

‍IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity and Contact and Data by filling in forms or by corresponding with us. This includes personal data you provide to us.
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources.

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us.

MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant to you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased services from us, in each case, you have not opted out of receiving that marketing.

‍OPTING OUT

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

COOKIES

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

‍DISCLOSURE OF YOUR PERSONAL DATA

We may share your Data with the following groups of people for the following reasons:

Our employees, agents and/or professional advisors – to gather contact details from relevant stakeholders; in each case, in accordance with this privacy policy.

We require our employees, agents and/or professional advisors to respect the security of your personal data and to treat it in accordance with the law. We do not allow our employees, agents and/or professional advisors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

With Third-party service providers – We use other companies (“Service Providers”) to perform services on our behalf or to assist us with providing services and communicating with you.

These Service Providers may have access to your personal data or other information to provide these functions. They are required to maintain the confidentiality of your data. In all cases where we share your information in this way, we require the Service Providers to take reasonable steps to keep your personal data secure, to respect the security of your personal data and to treat it in accordance with the law. We do not authorise them to use your personal data for their own purposes and only permit them to process your personal data in connection with providing their services and in accordance with our instructions.

You may find the list of our Service Providers below:

Third – Party Service Provider Name	Data Protection Officer Contact Details	URL Of Their Privacy Policy
Calendly	privacy@calendly.com	https://calendly.com/privacy
Hubspot	https://preferences.hubspot.com/privacy	https://legal.hubspot.com/privacy-policy

‍DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

‍DATA RETENTION

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

Request access to your personal data – You have the right to request copies of the information we hold about you at any time, or that we should modify, update or delete such information.
Request correction of your personal data – You have the right to have your Data rectified if it is inaccurate or incomplete.
Request erasure of your personal data – You have the right to request that we delete or remove your Data from our systems.
Object to processing of your personal data – You have the right to object to our use of your Data including where we use it for our legitimate interests.
Request restriction of processing your personal data – You have the right to “block” us from using your Data or limit the way in which we can use it.
Request transfer of your personal data – You have the right to request that we move, copy or transfer your Data.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

‍You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

‍We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

‍We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

GENERAL

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
Guider Global Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

GLOSSARY

Lawful basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Complying with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

California Consumer Privacy Act (CCPA) Section

This privacy notice section for California residents supplements the information contained in our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

PURPOSE OF THIS PRIVACY NOTICE

This privacy notice aims to give you (a California residents) information on how Guider Global Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you contact us through the Website or when you register with us and set up an account to receive our products/services.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

CONTROLLER

Guider Global Limited (Company number 11388427). This privacy notice is issued on behalf of Guider Global Limited so when we mention “we”, “us” or “our” in this privacy notice, we are referring to Guider Global Limited.
We have an appointed data privacy email, where you can ask questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy email using the details set out below.

CONTACT DETAILS

Full name of legal entity: Guider Global Limited
Email address: dpo@guider-ai.com

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGE

This version was last updated in February 2023 and historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policy. When you leave our website, we encourage you to read the privacy notice of every website you visit.

THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. Under the CCPA, personal information does not include:

Publicly available information from government records
Anonymous or aggregated consumer information
Information excluded from the CCPA’s scope, such as:
- Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data
- Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

We may collect, use, store and transfer different kinds of personal data about you (a California resident) which we have grouped together follows:

Category A: Identifiers – This includes first name, last name, email address, and telephone numbers.
Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e)) – This includes name, address, telephone number. Some personal information included in this category may overlap with other categories.
Category F: Internet or other similar network activity – This includes technical Data (such as internet protocol (IP) address, your login data, browser type and version, time zone setting and location, operating system and platform and other technology on the devices you use to access this website.) Profile Data (such as username and password.) Usage Data (such as information about how you use our website and services, including tracking information, analytics, geographic and device information.) Marketing and Communications Data (such as your preferences in receiving marketing from us and our third parties and your communication preferences.)
Category G: Geolocation data – This includes approximate physical location.

We do not collect any of the following Categories of Personal Data about you:

Category C: Protected classification characteristics under California or federal law – This includes age (40 years or older), race, colour, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Category D: Commercial information – This includes records and history of products or services purchased or considered.
Category E: Biometric information – This includes genetic, physiological, behavioural, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Category H: Sensory data – This includes audio, electronic, visual, thermal, olfactory, or similar information.
Category I: Professional or employment-related information – This includes current or past job history or performance evaluations.
Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) – This includes education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Category K: Inferences drawn from other personal information – This includes a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes.

Please note that the categories and examples provided in the list above are those defined in the CCPA and are included to help you understand what the categories mean. The examples are not meant to indicate what we actually collect, use, store and transfer.

HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity and Contact and Data by filling in forms or by corresponding with us. This includes personal data you provide to us.
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources.

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data for “business purposes” or “commercial purposes” (as defined under the CCPA), which may include the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where we need to comply with a legal or regulatory obligation.
For internal administrative and auditing purposes.

Please note that the categories and examples provided in the list above are illustrative and not intended to be exhaustive.

‍COLLECTION & SHARING OF YOUR PERSONAL DATA

In the preceding twelve months we have collected personal data, from general sources including you, your use of our services and your devices, for business or commercial purposes.

We may share your data with the following groups of people for the following reasons:

Our employees, agents and/or professional advisors – to gather contact details from relevant stakeholders; in each case, in accordance with this privacy policy.

With Third-party service providers – We use other companies (“Service Providers”) to support our website & services or to assist us with communicating with you.

You can find the list of our Service Providers below:

Third – Party Service Provider Name	Data Protection Officer Contact Details	URL Of Their Privacy Policy
Calendly	privacy@calendly.com	https://calendly.com/privacy
Hubspot	https://preferences.hubspot.com/privacy	https://legal.hubspot.com/privacy-policy

‍SALE OF PERSONAL DATA

As defined in the CCPA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for valuable consideration.

We do not sell your personal data.

SALE OF PERSONAL DATA OF MINORS UNDER 16 YEARS OF AGE

We do not knowingly collect personal data from minors under the age of 16, although certain third party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and we encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

We do not sell your personal data.

YOUR RIGHTS UNDER THE CCPA

The CCPA provides California residents with specific rights regarding their personal data.

If You are a resident of California, you may exercise the following rights:

The right to know – You have the right to know which categories of personal data are being collected and the purposes for which the personal data is being used.
The right to request – Under CCPA, You have the right to request that we share what data we have on you to you. You may submit a verifiable request for data regarding the: (1) categories of personal data collected or disclosed by us; (2) purposes for which categories of personal data are collected by us; (3) categories of sources from which we collect personal data; and (4) specific pieces of personal data we have collected about you during the past twelve months.
The right to delete personal data – Subject to certain exceptions, you have the right to request the deletion of personal data about you that we have collected from you. We may deny your deletion request if certain exceptions apply.
The right not to be discriminated against – You have the right not to be discriminated against for exercising any of your consumer’s rights or CCPA privacy rights.
The right to say no to the sale of Personal Data (opt-out) – You have the right to direct us to not sell your personal data. Please note that we do not sell your personal data.

EXERCISING YOUR RIGHTS UNDER THE CCPA

In order to exercise any of your rights under the CCPA, and if you are a California resident, You can contact us at dpo@guider-ai.com

No fee usually required

What we may need from you

Time limit to respond

‍We will try to respond to all legitimate requests within 45 days of receiving the request. Occasionally we may extend the time by an additional 45 days, note this will only be done once, when it is reasonably necessary due to the complexity of your request. In this case, we will notify you and keep you updated.

Household requests

“Household requests” means any request to know, delete, or opt out that involves personal data, data that includes the personal data of the other individuals living in the same household.

There are two different types of Household requests. The first being a request for household data where the data is aggregate household data, meaning that the data does not directly or indirectly reveal the identity or specifically relates to any individual in the household. The second being a request for household data where the data is individualised and personal.

When dealing with Household requests of the first type, we may need to request specific information from you to help us confirm your identity and ensure your right to access that aggregate household data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Once your identity and right of access has been confirmed we will respond within the above timeline.

When dealing with Household requests of the second type, we will require a joint request of all the individuals of the household, we will then need to verify the identity of all the individuals of the household individually. We may need to request specific information to help us confirm their identity and to ensure their right to access. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact the household to ask for further information in relation to the request to speed up our response.

Once the identity of all the individuals and their right of access has been confirmed we will respond within the above timeline.

‍OPTING OUT

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

CHILDREN’S PRIVACY

We do not knowingly collect personal data from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

If we become aware that we have collected personal data from anyone under the age of 16 without verification of parental consent, we take steps to remove that data.

If you are over the age of 16 but we need to rely on consent as a legal basis for processing your data and your country requires consent from a parent, we will require your parent’s consent before we collect and use that data.

CONTACT US

If you have any questions about this Privacy Policy, You can contact us at dpo@guider-ai.com

Attribution 23 February 2023